I rounded third base; dust flew in a whirling cloud of dirt behind me. On my wrist I sported a stained pink wristband with the name of my grandmother, who had recently finished her last chemo treatment. I slid into home plate, narrowly escaping the daunting reach of the catcher. As I got up, I looked around at the field of players, all donning a similar wristband with the name of someone close to them that had battled cancer. I turned to the bleachers and smiled as a sea of pink cheered me on. While cancer can be a dismal matter, it was a merging force that brought a community together for that charity game. Seeing what a unifying tragedy cancer can be, I knew I wanted to help.
At the Dyson School within the Cornell SC Johnson School of Business I aim to gain a strong foundation in business, with a concentration in marketing, to conduct meaningful research as an undergraduate. Taking part in the CALS Honors Research program, I aspire to research marketing strategies for increasing cancer screening rates. Having numerous family members that have battled with cancer has shown me the burdensome effect it can have not only on the individual, but on the family. Through my project, I hope to minimize those effects, as catching the disease early on is vital to a patient’s recovery. With the unique opportunity provided by the program, I know that I will have that chance.
After graduation, I want to continue with a career in marketing for the betterment of society. For me, the importance of marketing is not about convincing consumers to buy the latest product to boost sales, it is about encouraging consumers to make decisions that will benefit themselves and their community. With a focus in healthcare, I will have the ability to positively influence people’s precautionary screening measures, keeping them safe and healthy. Similarly, I aim to apply the same principle in other fields during my career and my time at Cornell.
One of those fields is green energy. Protecting the planet is a sentiment that is also very important to me, and with its beautiful, vast landscape and focus on environmental conservation, Cornell is the perfect place for me to advance that mission. With the state of today’s climate, the need to act swiftly is paramount, and citizen participation is key. As a marketer, I would strive to convince consumers to make the switch to green energy. In the digital age, marketing relies heavily on the internet, and I am excited to take Digital Marketing with Professor Tomaso Bondi to develop my skills in that area.
With Cornell already performing groundbreaking research in sustainable energy, I want to get involved with the initiative from a marketing perspective. An opportunity that intrigues me is the student project Cornell Electric Vehicles. Although it is an engineering project team, I would love to get involved as a student from Dyson working on marketing the effectiveness of the vehicles designed by the team. Switching to electric cars is an efficient way to reduce our carbon footprint and sharing the successes achieved by the team would be a great way to showcase the capabilities of electric vehicles.
As a student looking to make a positive impact on his global community through research and marketing, I know that Cornell can provide me with the opportunities to achieve my goals. Whether it be persuading an unknowing cancer victim to receive a screening or a consumer looking for a new car to switch to green energy, I will make a change through marketing. By gaining a strong understanding of the foundations of business and marketing, I will strive to ensure that everyone after that charity game will be able to return home and hug their loved one and have a healthy and thriving planet to call home.